We Couldn't Have Said It Better

We don't usually talk about Amazon to our customers, and that won't change. But every now and then, when a thoughtful, well written article catches our eye, we will reprint it here.


In a column for the Milwaukee Journal-Sentinel, Nancy Ettenheim wrote:

"I remember when Amazon.com first burst onto the book scene. I am a book junkie, and there is no fix like a huge bookstore for someone like me. Amazon is the mother of them all. Meanwhile, back in Milwaukee, it very soon became apparent that every dollar I spent at Amazon was a dollar that Harry W. Schwartz Bookshops would never get. After one or two purchases at Amazon, I quit, went cold turkey. But we all know the results of everyone's collective love affair with Amazon: Schwartz is now out of business, one of the truly great losses to our community.

"It is clear that online buying does not just pose a hypothetical threat to our local businesses--the casualties are already out there. We owe it to ourselves, our community and our local business owners who bust their butts to stay in business to carefully consider the ramifications of our online buying. If each of us changes his or her purchasing habits even part of the time, we will have assisted in the reinvestment in our own community."

From "Dissecting Amazon" in Shelf Awareness

Pam, Shelf Life